Showing you belong with the greats establishes your greatness…
Often times, I have an organization or individual complain to me that they just can’t get the recognition they feel they deserve. “We’re just as good...if not better…than our competition — but the...
View ArticleFive lessons for YOUR business from “Restaurant Impossible”…
My new favorite show is “Restaurant Impossible” on the Food Network! Hosted by the extraordinarily charismatic chef, Robert Irvine, the premise of the show is that this highly successful restauranteur...
View ArticleAre you providing your customers with enough information?
Here’s the story of the challenges I had on a recent trip…asking YOU an important question: Are you providing your customers with enough information when they encounter a challenge? It’s no big deal...
View ArticleCNN’s coverage displays the critical problem with exclusivity and distinction
I really wasn’t going to post another critique of the coverage surrounding the Boston Marathon bombing, and the coverage of the discovery and police action against the two suspects — I already have two...
View ArticleThinking about our needs — instead of the customer’s situation…
Hello from Paris! I am just here at the airport, changing planes on my way to a speaking engagement in India. And, while I was in the airport lounge, I came across a new ezine from my great friend,...
View ArticleAre you setting the bar too low?
Ask Tiger Woods what his goal might be for any particular tournament in which he is entered…think he would EVER say, “I hope to make the cut”? Ask Michael Jordan what his goal might have been for an...
View ArticleThe customer experience is about who you are…and, what you do can’t hide it
There’s a fundamental difference between who you are…and what you do. You can change, reposition, and enhance what you do — however, if your company…or YOU…is dishonest or deceitful, you’re just (to...
View ArticleWoman’s Racist, Profane Rant Demonstrates Two New Realities About Customer...
Two points to make from the very start when it comes to this post: The video that I’m providing a link for at the end of the story is NSFW — NOT SAFE FOR WORK — and contains both profanity and racist...
View ArticleAre you providing these three essentials for sales in today’s economy?
The Center for Media Research has a report today on a study just issued by Forrester Research, with a fascinating point: “Customers now control the buying process far more than today’s vendors control...
View ArticleDo you project a local image so customers can better relate to you?
When my wife and I first moved to southern California a few years ago, she told me about shopping in a “California supermarket.” She raved about their selection and fresh vegetables, and said she was...
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